Coloured tube light covers can have several purposes, from the purely aesthetic, to the practical or even clinical. Colour plays an important role in creating the right mood and shaping customer experiences. Here’s a look at how businesses can use custom light covers to enhance their marketing and branding strategies. 

Retail stores

Make use of directional lighting to highlight the areas where you want to draw attention to, such as offers and deals, new product ranges or your best-selling or highest value products. Light covers can also reduce harsh overhead glare in payment stations, making it easier to see self-service screens or for checkout operators to work effectively. 

Colour can be used to set the right mood for customers, and put in the right frame of mind to make a purchase. For example, in stores selling children’s products, soft pastel tones can help to create a fun but not overly stimulating effect for children and families. 

Nightclubs and bars

Coloured light covers can be used to transform a large nightclub venue into a dynamic and exciting space, with vibrant bold colours such as purple, red, and yellow. Use coloured lighting that aligns with the brand to highlight VIP areas and help it to stand out on social media photos. 

Restaurants and cafes

The right atmosphere is crucial to creating a welcoming atmosphere for diners and encouraging them to stay for longer. A fast food chain may choose bright whites or energising yellow and red tones to create a stimulating environment that promotes a high turnover of customers. 

A restaurant or cafe aiming to create a cosy and intimate atmosphere could use light covers to soften LED or fluorescent lights, or add a subtle tint of warmth with oranges and pinks.

Beauty salons, gyms and wellness centres

In wellness centres, coloured light covers can be used to diffuse harsh overhead lighting without creating an overly dingy atmosphere. Cool tones such as blue and green evoke tranquility and relaxation, making them ideal for spas and beauty treatment rooms. 

A gym or fitness or dance studio could use vibrant greens and oranges to create an energetic and upbeat atmosphere. 

Enhancing spaces for social media photos

We are living in a very visual age, and for many businesses social media forms a key part of their marketing strategy. Therefore it is important to spend some time creating Instagram-friendly content that will give your business an organic online presence. Coloured light covers can help to make your business stand out.

Combining practicality and style

As we have already mentioned, coloured lighting can have a practical as well as purely aesthetic function. Use coloured lights to demarcate different sections of your premises so that staff can more easily and safely navigate, and find zones such as exits and entrances, stock rooms, hygiene facilities and so on.